SWOT Analysis for Amazon

The SWOT analysis project for Amazon aims to systematically evaluate the internal and external factors influencing the company's present standing and future prospects. This analysis identifies Amazon's strengths, such as its robust global infrastructure and strong brand, as well as weaknesses like dependence on third-party sellers and regulatory challenges. External opportunities, such as the growth of e-commerce and expansion into new markets, are contrasted with threats like intense competition and potential regulatory scrutiny. By employing research, data collection, and stakeholder input, the project produces a comprehensive report that serves as a strategic guide for Amazon's decision-making. This SWOT analysis empowers Amazon to leverage its strengths, address weaknesses, capitalize on opportunities, and navigate threats, ultimately facilitating proactive planning for sustained growth and success in the ever-evolving business landscape. (click on the picture to view)